Avatar Luminous Semi-Permanent Hair Color Wild Cherry 612 - 2.02 oz

Create bold cherry-red fashion color in just minutes with Avatar Luminous Semi-Permanent Hair Color in Wild Cherry #612.

Wild Cherry is part of Avatar's compact 60 mL Luminous Semi-Permanent Hair Color collection, created for customers who want vivid color without committing to permanent dye. The 2.02 oz size is especially convenient for single-use color, strand testing, touch-ups, highlights, ombré, balayage, peekaboo sections, or trying a new shade before purchasing a larger bottle. Avatar recommends the formula especially for blonde, bleached, ombré, balayage, and pre-lightened hair, where vivid shades can show their strongest color payoff. The Wild Cherry shade provides a bold cherry-red look suited to dramatic red transformations and creative color.

The formula is enriched with Moroccan Argan Oil and Vitamin E to provide conditioning support while coloring. Avatar states that the 60 mL formula is ammonia-free, peroxide-free, sulfate-free, vegan, and cruelty-free, with a quick 10-minute processing time and color designed to last up to approximately 10 shampoos depending on the hair and washing routine.

Product Benefits

• Vivid Wild Cherry red hair color
• Semi-permanent formula
• Great for bold red transformations
• Compact 2.02 oz bottle
• Excellent for trying a new shade
• Great for strand testing
• Convenient for single-use applications
• Great for highlights
• Great for peekaboo color
• Great for ombré
• Great for balayage
• Excellent for pre-lightened hair
• Excellent for bleached hair
• Ideal for blonde hair
• Suitable for all hair types
• Provides color in approximately 10 minutes
• Designed to last up to approximately 10 shampoos
• Contains Moroccan Argan Oil
• Contains Vitamin E
• Helps condition while coloring
• Helps maintain healthy-looking shine
• No ammonia
• No peroxide
• No sulfates
• Vegan
• Cruelty-free
• No developer required
• 60 mL / 2.02 fl oz size

3. Featured Ingredients

Moroccan Argan Oil

Avatar highlights Moroccan Argan Oil as a conditioning ingredient that helps moisturize and protect the hair while color is being applied.

Vitamin E

Included to provide additional conditioning support and help maintain healthy-looking hair.

Semi-Permanent Direct Color System

Deposits color without the peroxide or developer required for traditional permanent hair coloring.

4. Perfect For

Wild Cherry Hair • Cherry Red Hair • Red Hair • Fashion Red Hair • Blonde Hair • Bleached Hair • Pre-Lightened Hair • Ombré Hair • Balayage Hair • Natural Hair • Curly Hair • Coily Hair • Highlights • Peekaboo Color • Quick Hair Color • Temporary Color Changes

5. How To Use

1. Perform a patch and strand test before applying.
2. Begin with clean hair.
3. For the brightest result, use on appropriately pre-lightened, blonde, or bleached hair.
4. Wear protective gloves.
5. Apply the color evenly to the desired sections.
6. Fully saturate the hair.
7. Leave on for approximately 10 minutes, following package instructions.
8. Rinse thoroughly.
9. Style as desired.

Avatar recommends testing the smaller bottle on a hidden section first to preview how the shade will appear on your individual starting color.

Safety Notice

For external use only. Avoid contact with eyes. Do not use on eyelashes or eyebrows. Protect skin, clothing, towels, and surfaces from staining.

Size: 60 mL / 2.02 fl oz