Avatar Luminous Semi-Permanent Hair Color 612 Wild Cherry – 2.02 oz

Refresh your look with Avatar Luminous Semi-Permanent Hair Color in 612 Wild Cherry. This compact hair dye delivers a deep, vivid cherry-red tone with brilliant-looking shine.

The clean, vegan formula is enriched with Moroccan argan oil and vitamin E. It contains no ammonia, peroxide or sulfates and requires only 10 minutes of processing time. Color results and longevity depend on the hair’s starting color, condition and porosity.

For the most vibrant Wild Cherry result, apply to blonde, bleached or pre-lightened hair. According to Annie International’s official Avatar listing⁠, the color can last up to 10 shampoos.

Key Benefits

• Deep Wild Cherry red shade
• Semi-permanent hair color
• Enriched with Moroccan argan oil
• Contains vitamin E
• Vegan and cruelty-free
• No ammonia
• No peroxide
• No sulfates
• 10-minute processing time
• Ideal for blonde, bleached and lightened hair
• Suitable for all hair types
• Convenient trial or touch-up size
• Shade: 612 Wild Cherry
• Size: 2.02 fl oz / 60 mL

How to Use

Apply evenly to clean, towel-dried hair while wearing protective gloves. Saturate the desired sections thoroughly and process for 10 minutes.

Rinse thoroughly until the water runs clear. Follow all application instructions printed on the bottle.

Safety Notice

Perform a patch and strand test before application. Avoid contact with the eyes and do not use on eyebrows or eyelashes. Protect clothing, skin and surrounding surfaces from staining.